2006 Calls

Horse Anti-Slaughter Legislation Effects Discussion

Even though it seemed like the horse industry had scored a major victory when the Anti-Slaughter Legislation was passed, in the end it may not effect the industry as much as some had supposed.  While many breeders use the slaughter house to cull their herds, the ban is so short-lived, and in the slow season, and so won't effect many horses or humans.

This doesn't mean that we shouldn't keep looking for ways to change things.  It takes more than legislation to change the industry - it needs to start at the grass-roots level.  Breeders will have to change their business model significantly for there to be any lasting change.

Some of the questions we discussed were:

• "Does this mean that there will be horses just out wandering the back streets and roads?"

• "How long will it take the industry's economy to adjust?"

• "Will this mean that EVERYBODY will end up taking in extra horses?"

• "Will this mean that grade horses will be 'looked down on', and only registered horses will be worth anything?"

• "Will this put small breeders out of business?  What about larger breeders?"

• "What are some things that people need to do to NOW to get ready for this influx of horses?"

$47 Value

How to Properly Plan, Start and Run
Your Horse Rescue So That Neither It
Nor You
Implode, Collapse, or Need Bailing Out!

With Drew Fitzpatrick of the Minnesota Hooved Animal Rescue Foundation

Drew shared her 15 years of expertise, and covered a lot of insider tips.  She has a fabulous business model, one that is well worth emulating.  Even if you never want to run a horse rescue, this call will give you many ideas about how to help support your local horse rescue, as well as many practical business applications.

You'll learn

• how to get free labor from at least 3 different sources

• how to get consistent, predictable donations

• how to hold a good fundraiser.

• about the challenges and joys of running a rescue

• how to delegate responsibilities

• how to find your niche in the industry

• why and how business planning is important to running your rescue

• as well as tips on keeping yourself healthy

$47 Value

Benefits of Equine Acupressure

With Debbie Underwood, Mikki Kison and Beth Pelosa

Debbie, Mikki and Beth talked about how they each got started in acupressure work with horses.  They shared a large number of ways that it is beneficial, both in recreational-type horses as well as in competitive horses.  They shared, as best they could points that should be worked for a variety of ailments and training issues.

You'll Learn How To Help Your Horse:

• Reduce Fear, Anxiety, and Stress
• Deal with Aging and Past Injury Issues
• Improve Body Flexibility and Mobility
• Relieve Muscle Spasms and Stiffness
• Strengthen Muscles, Tendons, Joints and Bones
• Build the Immune System to Resolve or Even Prevent Illness
• Balance Energy to Optimize the Body's Natural Healing Ability
• Release Natural Cortisone to Reduce Swelling and Inflammation
• Release Endorphins to Increase Energy or Relieve Pain
• Enhance Mental Clarity and Calmness for Focus In Training And Performance
• Increase the Blood Supply and Remove Toxins to Resolve Injuries More Quickly

These are women that I would be very  happy to train under in learning the therapy, or to allow any of them to work on my horse.  They are caring, considerate wonderful people.

$27 Value

NAIS: The National Animal Identification System:  A Discussion

With Sharon Zecchinelli, Karin Bergener, Ron Freeman, and Stacy Mayer

We discussed on this call what the NAIS is and what it says it is - which are two entirely different things.  It is yet another way the government is encroaching on our freedoms, another way they have to control us.  It will make small farms, small breeders, and 4-H a thing of the past.

Your best first step is to get educated.  This is the way to start your education. 

What People Said About This Call:

Click Here to See What Other People Thought Of This Call

$27 Value

With Dolores Arste

Dolores shared how she got started in clicker training, and how well her once-recalcitrant gelding, Cadbury, is now a model gentleman, competitor, and demonstrator.  She answered all the questions put to her, starting with how to start clicker training, how should a reiner use the clicker, and a host of others. 

Here's What People Said About This Call:

$27 Value

With Sherry Busch of RiskOutWest.com

Sherry shared strategies to bring any equine business into the limelight - how to use a variety of means to use Public Relations to build and expand a business.  A business owner herself, she has used these techniques herself.  She answered questions ranging from how to place horses that are "companions only" to how to find a PR company to work with your business.

You'll learn:

• How to correctly write a media release (press release)

• How to build a media kit that gets noticed and used

• How to use the press coverage you get in other parts of your marketing

• In short, how to put your marketing on steroids!

Included are sample Press Releases that she has actually used in the past.

$27 Value

$47 Value

Animal Communications for
The Progressive Equestrian

With Danielle Sender, of Animal-Connection.net

Danielle Sender has communicated with animals all her life, and has done it professionally since 1997.  She has helped many people understand their pets, helped pets understand their humans, and learned volumes from her experiences.  Her background in education and training, as well as her animal communication skills, provide her with the ability to help both animals and their human companions come to a better understanding of each other.

• Curiosity about how a pet sees the world

• Reassurance before a big show

• Discovering the details of an animal’s unknown earlier life

• Finding out if the animal wants to be bred

• Reassuring an animal about circumstances that are going to impact them, such as vacation, kenneling, moving to a new location, surgery, emergency circumstances, or a new addition to the family such as a new pet or child

• Investigating health issues

• Checking with an older animals when the family is considering an end to their animal’s suffering

• A pre-purchase session to determine if an animal wants to live within your circumstances

• And the one thing she’s asked to communicate most to an animal is how much their human family loves them.

Through her business, Animal Connection,  Danielle works with animals and their human companions worldwide to help them come to a better understanding of each other. With background as an educator in both public schools and private industry, Danielle also uses her skills to provide workshops in which others can learn to communicate telepathically with their own animals.

$27 Value

Teaching Others To Ride

Almost everyone with a horse has at one time or another allowed someone else to  ride. It could be your livelihood and you teach horsemanship for someone else or you have your own program. It could be a family member or friend you have allowed to ride your horse. It could be you have a horse for sale and of course the prospective buyer wants to ride the horse before purchasing. Regardless of the reason, there is always some measure of instruction involved.

The two critical questions you must ask are: "Was it safe for the rider and the horse?
 Was it effective in accomplishing the goal?"

You Will Learn:

•   An understanding of your risk and the risk involved in putting someone else on a horse.

•   An understanding how riding success can be determined by:

  •  Body type

  • Learning Style

  • Personality Traits

•   What the horse is learning and how you can help the horse learn properly.

•   How to plan your own riding time and that of your students for maximum benefits.

Should You Get This?

•   Do you routinely allow somebody else to ride your horse, whether professionally or casually?

•   Do you teach riding students in any capacity?

•   Do you desire to teach riding in some capacity?

$24.95

Using the Media to Position Yourself As An
Equine Expert

With Joan Stewart, "The Publicity Hound"

Joan Stewart, a.k.a. "The Publicity Hound," is a publicity expert who shared the secrets of how to position yourself as an equine expert so the media starts flocking to you too, and so people who need what you offer can find you online. Joan, a former editor of three daily newspapers and a weekly business journal, has accepted and rejected thousands of story ideas from experts, so she knows the kinds of sources the media seek out, and the kinds they ignore. She also has positioned herself online as one of the world’s foremost experts on publicity and how to work with the media. Joan publishes "The Publicity Hound’s Tips of the Week," a free weekly ezine read by more than 20,000 people worldwide. You can subscribe at her website at PublicityHound.com.

You'll learn:

•  Why it's important to first become an expert, then promote your expertise

• Where to find a valuable document--for free--that will explain the 10 levels of expertise and how to achieve each level

• Where to begin a publicity campaign so you do the important legwork that will pay off months later

• How to create a "Top 25 Media Hit List" of your key media contacts who are in the best position to help you

• The Number One thing journalists will expect you to do before they agree to cover you

• How to get fabulous exposure online, and have customers flocking to you, even if no journalists cover your story

• When you want the media to write about you, and when you want to write articles yourself

• Joan's favorite fun things to do for getting publicity (there's something here for everybody)

• The easiest way imaginable to get into big national magazines over and over again

• Where you can learn how to write press releases for consumers, not only journalists, and post them online

$47 Value
~ Complimentary - No Charge ~

"The Equestrian Law Of Attraction"

With C.J. Gilbert

What if

• you had a clear path of communication with your horse?

• your training was Fun & Easy?

• you could turn bad behaviour into good easily?

• you could easily overcome your FEARS in the saddle, the show ring, etc.?

• you knew how to attract the perfect saddle, bridle and bits for your horse?

• you could participate fully in your horse's health and well-being?

• you knew how to attract the perfect trainer, farrier, Vet. or  instructor?

• you knew how to attract the perfect horse?

• you started winning in the show ring?

• every ride was magical & fun?

You can! Learn what you're already using to STOP attracting the things you DON'T WANT, and to START attracting those you DO WANT into your life, your riding, and your competition.

Value - $47