Who Else Wants To 
Competition-Proof, Technology-Proof And Inflation-Proof Their Horse Business -- In Short, Put It On Steroids, and Virtually ELIMINATE Your Competition?

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The "Equinomics" Your
 Horse Business Needs

 
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Dear Fellow Equine Business Person,

It can be really hard these days to sell a quality, well bred, well trained horse at a profit with all the surplus, under-priced horses on the market.  It's a buyers market, although it's also much more expensive to own a horse these days as well, with feed and hay prices through the roof, due to droughts and exorbitant gas prices.  That's why you as a horse breeder or stable owner need a system of creating your own market - of creating new horsemen and horsewomen that want and can afford to buy your horses, rent your stalls, and pay for whatever other services you devise for them.  

That's where the Equinomics newsletter comes in.  Equinomics gives you weekly suggestions about how to take the business you have and turn it into the business that you want.

 

If your horse business is going to succeed, it has to stand out in the saturated market of carbon copy cats all clamoring, "Hey, you're going to spend money anyway, why don't you spend it with us?"  Patricia Reszetylo gives you what you need to leapfrog out of the mob and become a standout equine marketing wizard.

Marv Walker
http://AwarenessHorsemanship.com

 

 

 

 

I grew up in Northern Minnesota, insanely crazy about horses for years before I ever got one of my own.  My dad owned a small business, which wasn't ever very profitable, but it installed in me a desire to control my destiny, to run my own business.

I made a lot of mistakes in the businesses that I've ran over the years.  I sold - or tried to sell - brand name makeup.  I ran a small equine service business that I was too scared and too unfocused to market.  I tried a few multi-level-marketing type businesses.  I didn't make successes out of them, as my sponsors didn't understand anything about business, and I wasn't all that passionate about it, but I never gave up the dream, studying business books in spare moments as I drove my taxi cab, and writing out little business plans.

During the winter of 2004-2005, I took a teleclass, then enrolled in a coaching program that taught me the basics of doing business online.  Since then, I've been studying everything I can get my hands on, even if it's only slightly related to learning about sales and marketing.

The concepts that I present in "Equinomics" are what I've learned, and what I'm still learning, about sales and marketing.  These were "my ticket out" of the lifestyle I was living - and they can be YOUR ticket to a stable busy with horses and clients.  I've learned MANY valuable marketing skills, skills as applicable in "brick and mortar" businesses as on the internet - and I'm passing them on to you:

 
How to find a focus and why that's the SINGLE MOST VITAL thing you must do for your business.
How to find a USP - and what to do with it.
How to research what people WANT to buy - before you start your business, so you have products and/or services that people REALLY WANT.
How to build a website that REALLY works. 
How to keep in touch with your new (potential) clients, and convert them into paying, "real" clients.
How to keep current clients coming back, buying more, as well as more often, and increasing their lifetime value.
How - and why - to reinvent yourself and your business.

 

 

Four Ways You Immediately Benefit With Equinomics:

  1. You will find the best sales and marketing resources available anywhere.  If I haven't used it and benefited from it, I'm not going to recommend it.  I'll even tell you about what NOT to do and not to get.

  2. You will learn how to execute a step-by-step, no-nonsense approach to creating the perfect marketing program – one that is self-perpetuating, and costs virtually nothing to maintain.  This program is so powerful that you will wonder why you never tried it before – and why you will use it for the rest of your business career!

  3. You will uncover highly guarded secrets that other local breeders and stable owners don’t want you to know - but aren't willing to copy.

  4. You will gain the attitudes, skills and knowledge necessary to market your equine operation in record time!

 

Here is a tip that I recently posted in the newsletter and on the blog:

Today's Hot Tip: Horse Subscription Service

"Roy" from the StableMangement Group on Yahoo says: "I have  a friend that owns a boarding stable. He goes to the sale and buys cheap horses, his barn mgr rides them, or cures any bad habits then he advertises "FREE HORSE WITH ONE YR BOARDING CONTRACT". HE CHARGES $250. a month either way. If they leave before the yr is out they either give the horse back or pay off the yr contract. He also offers a discount if they let him keep their credit card number on file so he can just run it through at the first of the month. No waiting on his money."

Personally, I think this is a FANTASTIC idea - board, as well as ancillary services, are the biggest expenses an owner has anyway, as well as the best money-maker a business has.  Offer lessons, or make them part of the deal, and there's a ready-made business.

You might tweak the amount per month, or where you get the horses, or what discipline you train them for - but this is a great business model!

You could also set their customers up on a PayPal subscription for the same effect, and not have to worry about some of the expenses associated with a merchant account.

 

 

The Best Part Is That You Don't Need Any Business Experience.

My cutting-edge materials walk you step-by-step through the process of building your business so it is competition-proof, technology-proof, and inflation-proof.  You are guaranteed personal help during the entire marketing journey, providing focus, organization, and specific action steps to build your own "Equonomy" in record time with outstanding results.  

Happy Trails!

 

Patricia Reszetylo

P.S. If you have a horse operation, you need to know how to infiltrate and dominate your market. What you choose to use is up to you, but you have to do something special to get noticed these days, especially if you are on a budget. 

P.P.S Fill in the boxes to the right, and click the button for your valuable "Equinomics" e-course, e-zine subscription, and complimentary 60-minute consultation with me ($200 value).  There is no risk whatsoever.  You only lose if you do nothing.

The "Equinomics" Your Horse Business Needs
Name
Primary Email
Accurate Phone

E-zine,  E-Course, & 60 Minute Consultation
($347 Value)

 I will never share your information with anybody!  I hate spam as much as you do!