This program is designed to build your client base with both current horse owners as well as  people who are new to horse ownership.  This is based on solid marketing principles, and intelligent people skills - relationship marketing.

Forget What You've Heard About Relationship Marketing.  It Isn't That Complicated.

You don't need expensive software.  You don't need a dedicated employee or telephone system.  All you need are a few simple means to reach people, create relationships with them, and then continue to build on each relationship.  Your focus must be on friend-raising, not fund-raising (aka selling). 

This program guarantees that you'll attract herds of people to your breeding operation, in record time, using extremely simple, very low cost means - things you can do over and over, as often as you desire.  You can fill your stalls with boarders.  You can sell riding lessons, train horses, fill your stud book, sell foals - whatever it is that you have for sale, you can sell it to these new clients.

You can breathe new life into an old, established facility, or jumpstart a new one.  You can truly demolish your competition, not by taking away their existing clients, but by discovering a completely new client base to draw them from.  Your marketing programs will be based on research, solid marketing principles, and what your market needs and wants.  You are truly a force to be reckoned with.

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It is very, very simple to teach a class, and it very effectively positions you as the resident expert.  People will come to you for the answers to their horse-related questions.  You are the "go-to person," the one with the answers.  It doesn't matter if you don't know everything, and it doesn't matter if you don't know all the answers - you are the EXPERT.  

1.  You completely dominate your local market by creating ravenous, money-burning-holes-in-their-pocket horse-addicts that you can charge for the privilege of educating and selling to them.

2. You position yourself as the ultimate local equine and equestrian expert, the go-to person when individuals or media has a question about horses, whether or not you actually are the “ultimate local expert.”

3. You easily uncover and attract swarms of local equestrians to your facility to board, train, sell, and breed their horses.

4. You instantly jump-start building your business even if you don’t have any horses for sale, any horses to train, any stalls to rent – or even any property or funds for anything!

5. You help your community uncover your favorite animal rescue or sanctuary, raise incredible amounts of funding and donations, volunteers, massive amounts of free publicity, educate the public in a breakthrough, scientific method, and place as many animals as desired -- and you get the publicity that comes from it!

6. You cram your boarding stable full of horses and deep-pocketed people.

7. You can instantly promote your stallion locally, jam-pack his breeding book, and have a waiting list for his foals.

8. You can reveal a new trainer or instructor in an incredible manner for instant recognition, jumpstarting their career.

9. You uncover the hidden profits lurking in the recesses of your stable.

10. You discover a scientific, break-through method to find new owners for horses that you have for sale – easily and quickly.

Most business people are more interested in "running their business" than in "growing their business."  Consider that a moment - those are very different concepts.  It is very difficult for people to move outside of their "comfort zone," to try new ideas even though they know that doing so will benefit them.  I know for a fact, for example, that even though many people will invest in this course, that only about half - 50% - will even read it.  50% of those may decide they should hold a class, but only about 50% of this small group will do anything about it - that's about 12% of the original number.  And that's an optimistic estimate.

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